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Our Story

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We are a Covid-19 start-up company! 


Like so many Americans, Niccole Rumans found herself without a job collecting unemployment during the pandemic.  In knowing that unemployment was only a temporary fix, Niccole decided to invest that money into her own dog training company called the San Diego Dog Coaching Company, relying on her past military skills as a former US Navy dog handler.  She quickly discovered that dog owners still needed help in managing their canine's behavioral problems and that she could provide an effective solution, coaching and training both dog and owner.  It is her philosophy that dogs need to be coached daily towards good pack behavior, living with their humans.    

Almost a year later, Niccole expanded and created the Daily Dog Coach online shop to further enhance a dog owner's bonding experience with their canine companion with games, toys, online training programs and more. 


Click here to read our story featured in FOX.